Facebook Ads: Campaign Objectives
There are several things to keep in mind when using this platform. You have to use eye-catching images, have a knack for copywriting, all while making sure it fits all Facebook guidelines. Most importantly, the ads must resonate with your audience. There are times where we create eye-catching ads with great copy, yet the end results are lower than expected. You must also think of the goal of your ad, the time of delivery, the type of media, the way the audience will view it (mobile or desktop?), and budget at the same time.
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How to Build Your Brand via Social Media
These days, just about everyone knows that social media is a great tool for increasing brand recognition and brand growth. The problem is, few actually know how to effectively do it.
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What is it with People Saying "Right?"
As it turns out, COVID 19 is not the only pandemic sweeping the nation currently; ‘right?’ has somehow attached itself to any business conversation these days. I’ve seen this creep in overtime but the recent abundance of ‘live’ connectivity through programs like Zoom has made this a constant.
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What College Students Can Do Now For Success Later
The importance of internships, networking, and keeping your options open are some of the things that I wished someone would have told me about sooner when trying to prepare for the “real world” after college. So here is some advice for those who are graduating soon.
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4 Steps to Effective Email Marketing
There are tons of great resources out there for setting up an effective email. The key components of effect are to have a variety of content, a call to action, a consistent look and feel to your brand, and you need to mix it up with some intermittent discounts or incentives. Continue reading to find out what else you need to know to be successful in email marketing…
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7 habits to boost Productivity
Most of us have a specific way we like to work that helps us be productive. We have a set routine of how we like to do things to meet deadlines and accomplish our goals. Several things can be done to increase your productivity at work.
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Failure: The Gateway to Success
Too many of us are scared to take that job, accept that new challenge, or make that move to a new state, all because of what, failure? What’s the worst that could happen? If you fail in the process, you just need to get back up because in the end, you’ll only come out stronger, smarter, and more successful. Find out how failure is the steppingstone to success…
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SPAM CALLS: A NIGHTMARE FOR EVERYONE AND AN EVERYDAY ISSUE
Just the other day, I got a phone call from the "government" asking to confirm my social security number. This got me thinking, what is the government doing to stop this? Are our service providers are doing anything to stop these unwanted calls and potential scams? What can we do to recognize the potential risk?
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4 Benefits of Diversity in the Workplace
Having a diverse workforce can bring positive benefits to a company as well as its employees. Everyone views the world differently, this means that they can apply their personal experiences and circumstances to contribute unique perspectives to benefit a company. There are many positive impacts of having a diverse workforce. Some important ones to remember are that diversity can increase productivity, increase creativity, improve cultural insight, and increase employee engagement.
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What Are All These Video Settings?!
With the incredible advances in camera technology, you can actually produce a professional looking interview using the latest iPhone X or newer, mount/tripod, and basic light kit. However, it is important to understand some basic videography terms before your shoot to achieve the best possible results.
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How to be a Better Leader in the Workplace: Utilize Emotional Intelligence
Emotional Intelligence is a hidden gem for the workplace. Leaders are starting to realize how being self-aware and aware of others’ emotions aids in improving workplace relationships, communication, and increases overall motivation. The ability to read ourselves, others, and situations play major keys in creating a healthy, happy, and motivated workplace environment.
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The Life and Death of Physician-Owned Businesses
“If you are a physician and you own and run your business, I’m going to challenge you to take the way you were taught to think when diagnosing patients and apply that same style of thinking to your business. This advice will not only protect the health of your business, but it might also save your life. Bare with me...”
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