“We write to taste life twice, in the moment and in retrospect.”
The primary reason for writing anything is to communicate with others, to stimulate interest or action from the reader. At HMH we also use writing to help us to reflect on our experiences and learn from them.
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Read MoreIt’s not that the Four P’s are in themselves wrong, or even that they have been superseded by a “new and improved” formula. It is simply that the Four marketing disciplines fail to put enough attention to the most important P in business - Profitability.
